About Feeser Insurance

The insurance “bug” bit Heather Feeser early – at just 14 years old, when she began filing paperwork and taking payments at the insurance agency where her mother worked. What started as an after-school job quickly became a lifelong passion and career path.

During her senior year of high school, Heather accepted a position as a telemarketer with a thriving insurance agency, where she later earned her insurance license. She often reflects on how the agency owner mentored her, teaching her the importance of professional organization and treating every client with care and respect. The professional relationship grew into a lasting friendship with the owner and his family – one she maintains to this day.

Heather continued her education in the business program at PSU before spending time traveling and working as an agent in Maryland and New Hampshire. She later served as a district manager for a large insurance carrier in Pennsylvania. While visiting one of the agencies she managed, she formed a friendship with Teresa Williams – a connection that sparked the vision for their own agency.

In August 2001, Feeser & Williams Insurance opened its doors. In 2014, following Teresa’s retirement, Heather became sole proprietor and rebranded the business as Feeser Insurance Inc. Continuing her growth and commitment to service, Heather expanded again in 2023 by acquiring an Erie Insurance agent’s book of business, warmly welcoming those clients and pledging to provide the same exceptional service they were accustomed to receiving.

Heather runs her agency with determination and grit. She firmly believes that when obstacles arise, you either go through them or around them, but you never give up. When challenges present themselves, she seeks the best solution and moves forward full force.

Though highly professional and driven, Heather also believes work should be enjoyable. From creative marketing campaigns and eye-catching billboards to festive office decorations and themed staff attire, she fosters a workplace culture that balances excellence with energy. Her marketing creativity has even led to invitations to share ideas with new Erie agents.

As the business has grown, free time has become limited, but when she finds it, Heather loves being in the sun and on the water, crafting, and planning events – a talent that comes naturally to her.

It’s not unusual to find clients sitting in Heather’s office chatting about their families and life updates. She is known as a thoughtful listener who pays attention to details so she can match clients with the insurance products that best meet their needs. Down-to-earth and genuinely friendly, Heather embodies the agency’s motto: “Service with a smile!”

The Agency: Heather Feeser – Owner & Independent Insurance Agent

Heather Feeser (along with her “silent partner,” Buddy “the Dog” Feeser, as many believe!) proudly owns and operates Feeser Insurance, located in Emigsville, PA. Originally established in 2001 as Feeser & Williams Insurance and Notary Inc. alongside co-creator and now-retired Teresa Williams, the agency began as a true “scratch” operation – built from zero clients into what became a thriving local insurance, notary, and tag/title business. As the insurance client base steadily grew, Heather, now sole owner, strategically refined the agency’s focus to specialize exclusively in insurance services through her independent partnership with Erie Insurance.

What Sets Feeser Insurance Apart

At the heart of the agency is an unwavering commitment to attention to detail and exceptional customer service. The long-standing motto, “Service with a smile!”, isn’t just a slogan – it’s a daily standard. Heather firmly believes every client deserves personalized service delivered by the agency’s signature personal touch.

Once proudly known as an all-woman crew (not counting the four-pawed team members!), the agency now includes six licensed agents, two of whom are men, bringing together more than 50 years of combined insurance experience. Feeser Insurance provides personal lines coverage including auto, home, and life insurance, as well as commercial business insurance. For clients who may have experienced recent accidents, violations, or claims, the agency also works with alternative carriers such as Progressive Corporation and Foremost Insurance Group to ensure flexible options are available.

Community Commitment

Beyond business, Heather has always prioritized giving back to the local community. Agency involvement has included Thanksgiving and Christmas food outreach, participation in the Manchester Ice Cream Social, local parades, basket bingos, fire safety programs, and sports sponsorships including the York Revolution (Young Revs) and Northeastern School District programs. The agency has supported charitable rides for the York Motorcycle Club and partnered with local law enforcement for child fingerprinting safety initiatives. Heather has also personally invested in empowering young women through skill-building programs with Junior Achievement.

Creative & “Wacky” Marketing

Feeser Insurance is well known for its playful and creative marketing efforts. Over the years, parking lot signs have featured catchy phrases like, “Race in for a great rate, BUT DON’T SPEED!” and billboards aimed at the local hunting community declaring, “Save a buck with Feeser Insurance!”

In short, Heather and her team genuinely love what they do. They value their coworkers, appreciate their clients, and remain committed to serving Emigsville and the greater York community for many years to come.

And when you walk through the doors of Feeser Insurance, their goal is simple: You leave with excellent coverage and a smile on your face.

Nicknamed “Ducky” by the office crew (because nothing ever seems to ruffle her feathers), she’s the calm in the chaos presence everyone hopes for when things get hectic. Problems may fly in fast, but she’s known for letting them roll off her back while she figures out how to fix them.

She joined the agency in 2024, licensed since 2022, after working for a large national insurance company in an online setting. While that role gave her a strong foundation, she was ready to trade screens for real conversations and become part of a team environment. It didn’t take long for her position to grow from agent to administrator/operations manager and unofficial “Chaos Coordinator” thanks to her knack for jumping in wherever help is needed, untangling the unexpected, and making things run smoother.

Around the office, she’s also known as the unofficial Tech Whisperer. Locked out of a program? File vanished into the abyss? New system making zero sense? She’s the one people call. She works closely with the agency’s IT partners, troubleshoots just about anything computer-related, and translates “tech speak” into plain English for the rest of the team.

She works side by side with Heather Feeser to turn ideas into action; helping build processes, improve workflows, and support the agency’s growth. While you may not always see her, that’s because she’s often in “stealth mode,” working behind the scenes to solve tricky client issues, untangle billing questions, and tracking down answers. She genuinely enjoys a good challenge and takes pride in finding solutions that work for everyone involved.

Outside the office, she lives in Etters and is a busy, hands-on mom of four. Much of her free time is spent cheering from the sidelines at wrestling, football, and lacrosse games. When she’s not in full sports-mom mode, you’ll likely find her in her garden or tending to her wide variety of house plants both at home and in her office. Her green thumb is so reliable that she’s become the office’s resident Plant Doctor regularly rescuing coworkers’ “definitely dead” plants and bringing them back to life.

Gary Dedrick, Heather’s husband of 14 years, proudly serves as our office “Guy Friday” – the go-to person for just about every odd job, project, and last-minute request that keeps things running smoothly. If something needs fixed, cleaned, delivered, mowed, carried, set up, torn down, or handled, Gary is already halfway through it before anyone else finds the toolbox.

In addition to his full-time job, Gary is our main maintenance man for both the office building and the grounds. Around here, you might spot him handling banking errands, taking house photos, preparing commercial mailings, mowing and maintaining the lawn, or tackling interior and exterior building repairs. Customers regularly see him vacuuming, dusting, or washing windows because Gary believes a clean office is a happy office. (The crew jokingly refers to him as Heather’s “wife” thanks to his legendary attention to cleanliness!)

Gary is also a good sport when it comes to promoting the business. He has proudly strutted out front in a pig costume to promote a local fire company fundraiser, dressed up for holiday celebrations with the team, and has even been seen sporting a full elf costume in public – tights, elf shoes, and all. When it’s time for community events like the ice cream social, Gary is the first to volunteer to help set up, tear down, or do whatever needs done.

A friendly word of warning: Gary is vocal, outspoken, and will absolutely “tell it like he sees it.” He doesn’t sugarcoat and isn’t known for being politically correct. As Heather likes to say, “Gary has no filter.” But behind that unfiltered honesty is a genuinely kind heart. He’s always willing to lend a hand, treat our clients with respect, and keep everyone entertained, even if a colorful word slips out now and then.

Simply put, Gary is one of a kind, hardworking, dependable, and an essential part of our office family.

The thing that stands out most about Jeff when you meet him is that he is undeniably a family man. He loves his at-home family, his work family, and treats his clients as if they were his own family.

When he started with Feeser Insurance as an agent in 2025, he entered the all-female work environment with ease! He became the first male agent of the crew but had no problem fitting in as he was already part of an all-girl crew at home…wife, Kristi, 3 grown daughters and even their dog was a girl. Jeff brought 7 years of insurance experience from a very large national company. He has his insurance licenses not only in personal lines, but also in the life and health categories as well as in PA & MD.

What drew Jeff to sign on with Feeser Insurance was that our agency was well established…going over 24 years strong at that time, and also that he felt very comfortable with owner Heather and he liked the relaxed family environment of the office. He also loves his co-workers as they all work together to help each other just like family!

In 1987, at a very young age of 14, he was influenced by his father to join the Lincolnway Fire Co. Jeff grew to love the fire company so much that he served there for 16 years through the ranks of Jr. Firefighter to Asst. Chief until he stepped down in 2000 to raise his own family. Jeff still attends fire company fundraisers and reunions. He brings his firefighting knowledge and expertise to the agency when reviewing fire claims reported on homes we insure.

Jeff is hard wired to cross sell home-auto-life…it’s second nature to him. He said one of the main goals he sets when providing policies for clients is to make the product understandable to them so they can make the wisest choices when choosing their insurance needs. He takes care of the client just like family!

On a more personal note, Jeff loves Mt. Dew so much, teammates sometimes call him “Mt. Dew guy”! For fun, he enjoys sports… football, baseball and basketball…he follows the Denver Broncos. On his office bookshelves you’ll find firefighting and sports memorabilia along with photos of his family!