The insurance “bug” bit Heather Feeser early – at just 14 years old, when she began filing paperwork and taking payments at the insurance agency where her mother worked. What started as an after-school job quickly became a lifelong passion and career path.

During her senior year of high school, Heather accepted a position as a telemarketer with a thriving insurance agency, where she later earned her insurance license. She often reflects on how the agency owner mentored her, teaching her the importance of professional organization and treating every client with care and respect. The professional relationship grew into a lasting friendship with the owner and his family – one she maintains to this day.

Heather continued her education in the business program at PSU before spending time traveling and working as an agent in Maryland and New Hampshire. She later served as a district manager for a large insurance carrier in Pennsylvania. While visiting one of the agencies she managed, she formed a friendship with Teresa Williams – a connection that sparked the vision for their own agency.

In August 2001, Feeser & Williams Insurance opened its doors. In 2014, following Teresa’s retirement, Heather became sole proprietor and rebranded the business as Feeser Insurance Inc. Continuing her growth and commitment to service, Heather expanded again in 2023 by acquiring an Erie Insurance agent’s book of business, warmly welcoming those clients and pledging to provide the same exceptional service they were accustomed to receiving.

Heather runs her agency with determination and grit. She firmly believes that when obstacles arise, you either go through them or around them, but you never give up. When challenges present themselves, she seeks the best solution and moves forward full force.

Though highly professional and driven, Heather also believes work should be enjoyable. From creative marketing campaigns and eye-catching billboards to festive office decorations and themed staff attire, she fosters a workplace culture that balances excellence with energy. Her marketing creativity has even led to invitations to share ideas with new Erie agents.

As the business has grown, free time has become limited, but when she finds it, Heather loves being in the sun and on the water, crafting, and planning events – a talent that comes naturally to her.

It’s not unusual to find clients sitting in Heather’s office chatting about their families and life updates. She is known as a thoughtful listener who pays attention to details so she can match clients with the insurance products that “Service with a smile!” best meet their needs. Down-to-earth and genuinely friendly, Heather embodies the agency’s motto: “Service with a smile!”

The Agency:

Heather Feeser – Owner & Independent Insurance Agent

Heather Feeser (along with her “silent partner,” Buddy “the Dog” Feeser, as many believe!) proudly owns and operates Feeser Insurance, located in Emigsville, PA. Originally established in 2001 as Feeser & Williams Insurance and Notary Inc. alongside co-creator and now-retired Teresa Williams, the agency began as a true “scratch” operation – built from zero clients into what became a thriving local insurance, notary, and tag/title business. As the insurance client base steadily grew, Heather, now sole owner, strategically refined the agency’s focus to specialize exclusively in insurance services through her independent partnership with Erie Insurance.

What Sets Feeser Insurance Apart

At the heart of the agency is an unwavering commitment to attention to detail and exceptional customer service. The long-standing motto, “Service with a smile!”, isn’t just a slogan – it’s a daily standard. Heather firmly believes every client deserves personalized service delivered by the agency’s signature personal touch.

Once proudly known as an all-woman crew (not counting the four-pawed team members!), the agency now includes six licensed agents, two of whom are men, bringing together more than 50 years of combined insurance experience. Feeser Insurance provides personal lines coverage including auto, home, and life insurance, as well as commercial business insurance. For clients who may have experienced recent accidents, violations, or claims, the agency also works with alternative carriers such as Progressive Corporation and Foremost Insurance Group to ensure flexible options are available.

Community Commitment

Beyond business, Heather has always prioritized giving back to the local community. Agency involvement has included Thanksgiving and Christmas food outreach, participation in the Manchester Ice Cream Social, local parades, basket bingos, fire safety programs, and sports sponsorships including the York Revolution (Young Revs) and Northeastern School District programs. The agency has supported charitable rides for the York Motorcycle Club and partnered with local law enforcement for child fingerprinting safety initiatives. Heather has also personally invested in empowering young women through skill-building programs with Junior Achievement.

Creative & “Wacky” Marketing

Feeser Insurance is well known for its playful and creative marketing efforts. Over the years, parking lot signs have featured catchy phrases like, “Race in for a great rate — BUT DON’T SPEED!” and billboards aimed at the local hunting community declaring, “Save a buck with Feeser Insurance!”

In short, Heather and her team genuinely love what they do. They value their coworkers, appreciate their clients, and remain committed to serving Emigsville and the greater York community for many years to come.

And when you walk through the doors of Feeser Insurance, their goal is simple: You leave with excellent coverage and a smile on your face.